As part Fruity Pebbles’ Yabba Dabba Doo You campaign, and to hype the launch of the new Lebron James x Pebbles sneakers, Barkley helped Fruity Pebbles host a virtual Yabba Dabba Dunk Contest. With the help of a parent or guardian, kids were encouraged to upload a video of their most creative buckets for the chance to receive tickets to a pro basketball game, their dunk video on the JumboTron for the whole crowd to see, a year’s supply of Fruity Pebbles cereal, or a $100 gift card for basketball gear.