Don’t Put Up With B.S. - Integrated Campaign

If you’ve ever dealt with auto care, you’re probably no stranger to B.S. You know, “Bad Service.”

2/3 people say they have been mistreated, pushed and pressured.

90% of people believe they have been overcharged at least once

1/3 women have anxiety that they will be “carsplained” or spoken down to.

We saw an opportunity for Midas to stand out in the category by becoming the auto care provider that finally takes a stand against upselling, carsplaining, and all the other nonsense you dread when you see that “check engine” light pop on.

ECD - Tom Demetriou

CD - Stuart Confer

ACD - Eric Guth/Kylee Narvell

Senior Copywriter - Greg Lewis

Art Director - Alexia Korte