Tavern — Video/OOH/Social/In-Store

When Tavern was created, they set out to be the definition of what a no-frills neighborhood bar should be. We helped them cement themselves as just that, by developing a personality that was effective at attracting the right audience and totally fine with turning off everyone else.

As a 25-year-old with a taste for icy brews and hot wings myself, I had a great time helping them develop that brand voice, writing everything from a few cheeky TV spots to outdoor advertising, to social and pretty much every word in their restaurant.